KIKOWA by Master LabsKIKOWA by Master Labs

Innovative communication thesis

Name of the work: KIKOWA by Master Labs
By... Ms. Ariya Limpanawat, 4th year student

Ms. Thiraphon Mitpracha, 4th year student

Mr. Patcharapol Intharamas, 4th year student
Major in Cyber ​​Business Management, College of Social Communication Innovation, Srinakharinwirot University

Designer and manufacturer of high-efficiency hypochlorous disinfectant with hybrid technology system, the first and only one in Thailand with quality according to the recommendations of the World Health Organization and the Ministry of Public Health under the concept of "Because disinfectants are not just alcohol"

The source of the problem

The spread of the COVID-19 virus over the past year has caused people to pay more attention to hygiene. The most effective prevention method is to reduce contact and wash hands frequently. As a result, cleaning agents are in higher demand in the market. Hypochlorous disinfectant is another type of disinfectant that can clean almost all types of viruses, including the COVID-19 virus, but it is not well-known in Thailand. Therefore, we have conducted this research to promote and provide knowledge about hypochlorous disinfectant and make it more widely known. It will be publicized via the Facebook fan page under the brand KIKOWA by Master Labs.

Work process

The work process is divided into 3 main parts as follows:

1. Create a Facebook fan page KIKOWA by Master labs

2. Public relations planning of content on the KIKOWA by Master Labs Facebook fan page.

The main strategy used is the content marketing strategy, which is divided into 4 types:

2.1 Solvable & Beneficial Content
This is creating content that can help solve problems or provide useful information to followers, by providing knowledge and making people want to follow our page so that they do not miss out on information that may be useful in the future.

2.2 Real Time Content
This is creating content related to trends or events that are happening at that time, including various festivals. The content must be accurate, fast, and posted at the right time to gain attention from the target group and make our brand more memorable.

2.3 Question & Opinion Content
This is creating content that uses questions to encourage followers to participate and express their opinions on our Facebook fan page, which will result in sharing and being talked about on social media.

2.4 Album Content
This is creating content to inform or provide knowledge in the form of a photo album with clear descriptions and illustrations, which will allow readers to better understand the content that is being communicated.

Summary of the research results

From this research, we concluded that using the content marketing strategy and inserting knowledge about hypochlorous disinfectant can effectively reach the target group. From the satisfaction survey of the content on the Facebook fan page, it was found that the sample group was very satisfied with both the content Language and design

What we learned from the research

In this research, we focused on working-age people who prioritize the cleanliness and hygiene of themselves and their families. However, further study found that various types of organizations or businesses, such as residential businesses, restaurants, and clothing stores, are another group that tends to be interested in hypochlorous disinfectants. Therefore, it is recommended to study various types of organizations or businesses to expand the customer base and increase business opportunities for the brand. In this study, we selected Facebook as the most appropriate media to reach the target group according to the set objectives. However, after further study, we found that hygiene is something that people of all ages should give importance to. Therefore, we should expand the communication channels to reach a wider range of people to create awareness and awareness of hygiene for both ourselves and the public.